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Career Choices for Consulting Super Stars
rum Strategy when he met Martha Lane Fox and jointly founded Lastminute.com in 1998. With the crashing of the internet bubble from 2000 and with the consulting downturn in mainstream corporate consulting lasting until 2004, consultants faced difficult career choices. Many consultants decided that with so little real job security in consulting they were better off eschewing the traditional consulting career ladder and working as freelance associates. This gave them life-work flexibility as well as the ability to focus on areas of consulting that they were genuinely interested in. It also enabled them to gain valuable line-management experience to complement their consulting skills. Many of the top consulting firms de-risked their business by increasing the proportion of associate staff to permanent staff. They found tha
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