Your value proposition is a series of statements defining your worth. It is the value you bring to the table the skills, strengths, core competencies, marketable assets and accomplishments you can declare as your own. Your value proposition describes your uniqueness - your unique gifts. It is what differentiates you from the crowd.

Think about some of the statements you can make about yourself that reflect the skills, strengths and competencies you possess. What makes you uniquely you? What is your value, your worth? Begin to jot down some ideas. You might want to ask someone who knows you well what values they see in you. You may be surprised by what they say. Then begin to formulate the best way of stating this.

Your value proposition is the cornerstone for all self-introductory communication. It sets the tone. Its how you make your mark. It is how you describe yourself when you are networking, when you are conducting an exploratory meeting with senior management, and when you are interviewing.

Your value proposition should be used as your primary response whenever you are asked these types of questions:

So tell me about yourself?

How are you different from every other candidate?

Why should I consider you for this position?

How do you know you can do the job?

Why do I want to get to know you better?

Your value proposition also becomes an integral part of your resume. It is placed at the top, so it sets the tone. It holds tremendous weight as a differentiating tool, swiftly setting you, and your resume, apart from the rest.

There is a fundamental difference between your value proposition and your areas of expertise. Your areas of expertise pertain to what you have done, the experiences you have gained over the years. Your value proposition reflects who you are, the unique gifts you possess. It is who you are which best describes to an employer how you would accomplish the specific responsibilities of the position offered.

As an example, lets say you gained experience in a cash flow / cash management, or Treasury, type of function. As part of this position, you also gained experience working with bank executives, establishing important relationships with key personnel. These would be areas of expertise. Lets say that as part of your uniqueness, or worth, you have great macro-vision, which is the ability to see the big picture. You also have an unusual ability to communicate which allows you to quickly initiate critical relationships with high-level executives. These abilities are part of your value proposition. It is your macro-vision and unusual ability to communicate that describe how you would fulfill a position as Treasurer.

Incorporating your value proposition in every aspect of your job search will set you apart and significantly improve your competitive stance in the job market. You will find your next job faster and be in position to receive a much stronger compensation package. It is critical to your success.

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