If a picture is worth a thousand words, the answer can be found in "The Best in Service" video on my company web site.

But I'll try to explain ...

Say youre looking for a fix to a skin care problem or makeup colors for a new outfit. You can go to a store OR you can contact your beauty consultant. If you go to a drug or discount store, youre on your own to sort through the different brands and choices but you can save money. If you go to a department store, trained professionals help narrow your selections but you pay for your products plus the store's overhead. If you call a good beauty consultant, she can come to you, share her expertise AND offer your special prices and promotions.

OK, you try a few products but youre not quite sure theyre what you want. Does a store provide free samples to try again later at your convenience? If you make a purchase, does a store call in a few days to ask if youre pleased with your choices? A good beauty consultant does both.

If youre happy with your purchases, does a store keep track of your preferences, suggest complementary items and call to update you about new products you might like? A good beauty consultant does. And, if your selection isnt quite right, a good beauty consultant will reimburse you so that you're completely satisfied.

Are there in-store hostess programs? In other words, if you shop with a few friends, can you get some of your products discounted or for free? Do you have to wait for periodic store promotions to receive a gift with purchase or can you get one whenever you shop? What if you have a makeup emergency and need products ASAP? Are your products dropped off or mailed to you by a store? A good beauty consultant offers you a hostess program, a gift with purchase plus product delivery or shipping any time.

With a beauty consultant, you can ...

~preview products and stay fashion forward with the latest beauty tips & trends plus application techniques

~request complimentary consultations as well as free samples of products

~experiment with skin care and cosmetics in the comfort of your home

~participate in hostess programs for special pricing

~arrange for personal gift services

~request product delivery or shipping

~be guaranteed 100% satisfaction

Oh, and you can get your skin care and cosmetics at cost ...

SO, what exactly does a beauty consultant DO for her customers?

Copyright 2005. Charlotte Maddox. All rights reserved.