| Author: Kurt Mortensen |
The name you select for your business, product or service explains who you are or what you sell. It identifies what sets you apart in the marketplace. It helps determine how you're perceived. Be sure that your name communicates exactly the right message.
You can generate names on your own or consult an ad agency, design house or marketing firm that specializes in naming. Either way, it's best to begin by examining the commercial names around you and evaluating their effectiveness. Look at car names, for example, and think about what they mean and why they were chosen, from a marketing standpoint.
The first step in generating company names is to pinpoint three to five attributes or benefits - marketing positions -- that make your company special. These could be a hot-button feature common to all your products or services, the range or specialization of your inventory, or key user benefits such as economy or peaceof mind. In other words, the reasons customers decide to choose you over the competition.
Consider, as well, three to five personality traits you might want to communicate, such as friendliness, skill, innovation or elegance, focusing on qualities your target customers will appreciate. There's light-heartedness, for example, in the names of the massage center Nice to Be Kneaded and the computer consulting firm Rent-a-Nerd.
For each benefit or personality trait, make a list of all the names that come to mind. These may be words or phrases associated with the benefit or trait. They may be words for ideas or objects that evoke that trait or benefit the way the clothing store Headlines, for example, evokes newness and excitement and the California high-tech firm Oracle evokes visionary power.
If you want your name to include your type of organization (e.g., "company", "group", "corporation", "electrical supply"), try out the names you generate with your organizational word to make sure you have pairs that work together.
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Author Bio:
Kurt Mortensen
Kurt W. Mortensen is one of America's leading authorities on persuasion, motivation and influence. Kurt spent 15 years researching personal development and motivational psychology and is currently a professor on the university level. He offers his speaking, training, and consulting programs nationwide, helping thousands achieve unprecedented success in business and personal endeavors. Kurt is author of Maximum Influence, an Amazon.com bestseller and is endorsed by Stephen R. Covey, Brian Tracy, Robert Allen, and Mark Victor Hansen.
?This is truly remarkable information,? said Dr. Stephen R. Covey, Author of The 7 Habits of Highly Effective People. ?It is based on solid scientific research and extensive field experience. It contains unbelievably comprehensive and fresh new angles and insights to persuasion, using immensely practical examples.?
"This is a great,? said Brian Tracy, Author of Advanced Selling Techniques. ?Magnetic Persuasion shows you how to immediately influence and persuade other people in every area of your life."
Mortensen received a bachelor?s degree in Communications/Advertising from Brigham Young University in 1992 and an MBA in Marketing and Consumer Behavior from the University of Pittsburg in 1993. He presented on the speaking circuit with Brian Tracy, Dennis Waitley, and Les Brown.
He teaches that success in every aspect of life depends on the ability to persuade, motivate, and influence others. He combines scientific research with real-world studies to provide the most authoritative and effective arsenal of proven techniques for persuading, influencing, and motivating others.
?Kurt has provided the most complete work on persuasion and influence I have ever read,? said Robert G. Allen, Author of Nothing Down, Multiple Streams of Income, and The One Minute Millionaire. ?Nowhere in persuasion literature have I ever seen the art and science broken down into such thorough and easy-to-understand concepts, covering every aspect of persuasion imaginable.?
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