As someone who uses audio to sell with more than any other Internet media I always get people asking me why I don't use video. That video is the "wave of the future" for Internet marketing and why don't I use it?

It's a good question. And truth is I do use video for certain products. But if you are using audio to sell, and do it in a way where it is not so much a "sales pitch", but is more of a free report that gives good, solid information people can really use, then there is no need to mess around with other media.

Because with audio, you can reach those people who are in their cars a lot, who move around a lot. People who have time to maybe burn audio to a CD but don't have time to sit there and watch a video on their computer screen.

With audio, people are hearing your message, and being sold on your product (again, if you do it right, and make it a "disguised" sales pitch) when they are jogging, taking a shower, picking their kids up at school or riding their bike.

And, because audio is so convenient and easy, there is a much better chance of the person listening to your pitch multiple times. Unlike a video or book which time permits maybe one or two exposures -- max.

So the message is clear: audio is a great selling tool. And if you do it in a way where it is more information than "sales pitch" -- where people can learn and be educated on what you sell and feel like they are getting real value from it -- it can multiply the chances of you making the sale.

From what I can tell, you just don't get that from video or a book.