Internet comparison sites are internet resources that compile and list sites that deal sell products. Traditionally, they will tap into an existing database and list all sellers of a product or service.

In other words, an internet comparison site would show a customer a list of sites that sell wholesale products, and then sort out the list according to customer reviews or prices.

Most internet comparison sites will make money by receiving a commission from the merchant, or will charge each time someone clicks on a link to the merchants site.

Your internet business can profit from the widespread popularity of internet comparison sites. For instance, my wholesale business, www.closeoutexplosion.com sells wholesale products.

Visitors who search for wholesale products can see my items along with the items of many other wholesale businesses. Even if Im not the lowest priced wholesaler on the site, I can still attract customers who might be interested in seeing other items that I have.

Your Internet business can benefit as well by attracting customers with your lower priced products, and by attracting curiosity seekers.

Another method for attracting customers through an Internet comparison site is to list a few loss leaders. The loss leaders are a great tool to bring in business off the comparison sites. Even if you dont make money on that product, its worth having a loss leader since it can gain you a new customer.

And once the customer starts buying from you your profits will increase as he buys other items from your site.

You might even decide to start your own Internet comparison site. Since you will have created a destination people will repeatedly visit your site. You can profit by giving your own business the most prominent ad on the comparison site.