Search engines have changed a lot since they have been in existence. They rapidly change how they rank websites. It used to be a matter of which websites had the most reciprocal links. Now that is of less importance due to the fact that people began to exchange links with each and every website they could find. Now it is being said that link popularity is a big factor that determines where your website is ranked for your respective keywords. Due to that fact, everyone is attempting to build links to increase their popularity. Below are 3 tips that will aid you in increasing your link popularity and eventually your rank in search engines.

1. Post in numerous forums with a link in your signature that points to your website. Search engines will pick up on these links and count them towards your inbound link count.

2. Write articles and submit them to article directories. This will not only allow you to increase your number of inbound links but it will also allow you to drive targeted visitors to your website.

3. Send out press releases. Sending out press releases increases inbound links and can also lead to articles or others types of publicity if the media is interested in your story.

The 3 tips above can go a long way towards increasing the number of links pointing to your website and increasing you search engine rank.